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The Best Advertising Course in Town
Author: RUTH ARTMONSKY

ISBN: 9780957387591
Format: Paperback
Number Of Pages: 96
Published: 27 April 2016
Country of Publication: GB
Dimensions (cm): 21.5 x 17.5 x 1.0
Description:
The Best Advertising Course in Town charts the rapid rise of Colman, Prentis and built up an impressive client list, including major players in the fashion, beauty and department store sector

Robert Colman, Betty and Terence Prentis, and Arthur Varley had all cut their advertising teeth at Crawford's advertising agency, where the highly successful maverick advertising man, Bill Crawford, nurtured his team. In the mid-1930s the four of them decided to chance their arm by splitting away, and eventually set up their own agency together - Colman, Prentis & Varley. [CPV].

They took useful clients with them - Colman - Norvic Shoes, the Prentises - Jaeger, and Varley - Horrockses and Elizabeth Arden. Colman took a behind the scenes administrative role, Terence became the fledgling agency's art director, whilst Varley was very much the executive arm. CPV grew rapidly and soon was being featured in journals relevant to the industry.

All this was to halt with the onset of WWII in which Colman and Varley served, the latter with considerable distinction; whilst the Prentises and the remaining staff held the fort. The Prenti...

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