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Media Interview Techniques
Author: Robert Taylor

ISBN: 9780749474720
Format: Paperback
Number Of Pages: 224
Published: 28 November 2015
Country of Publication: GB
Dimensions (cm): 23.6 x 15.7 x 1.5
Description:
Any individual preparing for an encounter with the media, however practised they are or well-rehearsed, understandably feels a sense of trepidation over failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure and discoverability, so they also present an ever-growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break interview where every word, gesture or expression counts. Never has media training been more relevant, or more in demand.

Media Interview Techniques is the authoritative and up-to-the-minute guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion to help you prepare for that occasion when you are called upon to publicly represent your organization. Supported throughout with insightful anecdotes and examples, this methodology has been proven across the spectrum of industry sectors both nationally and internationally, and will apply whether you are speaking for a commercia...

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