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The Innovation Race
Author: Andrew Grant

ISBN: 9780730328995
Format: Paperback
Number Of Pages: 384
Published: 11 July 2016
Country of Publication: AU
Dimensions (cm): 23.0 x 15.5 x 2.0
How to create a sustainable culture of innovation - from a unique anthropological and sociological perspective!

How did a motley crew of Aborigines outsmart a highly trained SAS team in a televised survival challenge? What can the traditional cheese rolling race of Italy and the log-rolling race of Papua New Guinea teach us about innovation and progress? And what does this all mean for individuals and organizations that want to innovate today?

Innovation is an essential survival tool. In business it has been found to be a strong indicator of organizational success, a compelling motivator for organizational engagement, and a formidable foundation for competition in the commercial market. Economists estimate that 50-80% of economic growth comes from innovation and new knowledge, and recognize innovation as an important potential factor in dealing with global challenges.

Yet how often do we stop to think about how and why we innovate? Are in danger of innovating for the sake of innovating? And what does all this mean for contemporary organizations?

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