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Identity and Capitalism
Author: Marie Moran

ISBN: 9781446249758
Format: Paperback
Number Of Pages: 208
Published: 7 November 2014
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 1.7
Description:
'Identity', particularly as it is elaborated in the associated categories of 'personal' and 'social' identity, is a relatively novel concept in western thought, politics and culture. The explosion of interest in the notion of identity across popular, political and academic domains of practice since the 1960s does not represent the simple popularisation of an older term, as is widely assumed, but rather, the invention of an idea. Beginning from this surprising recognition, this book explores the emergence and evolution of the idea of identity in the cultural, political and social contexts of contemporary capitalist societies. Against the common supposition that identity always mattered, Marie Moran shows that what we now think of routinely as 'personal identity' actually only emerged with the explosion of consumption in the late-twentieth century. She also makes the case that what we now think of as different social and political 'identities' only came to be framed as such with the emergence of identity politics and new social movements in the political landscapes of capitalist societies in the 60s and 70s. Identity and Capitalism provides an important new exploration of ...

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