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Commodity Activism
Author: Roopali Mukherjee

ISBN: 9780814764008
Format: Hardcover
Number Of Pages: 314
Published: 17 January 2012
Country of Publication: US
Dimensions (cm): 23.1 x 15.5 x 2.3
Description:
Buying (RED) products-from Gap T-shirts to Apple--to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean ">Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

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