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Consumption and Identity at Work
Author: Paul Du Gay

ISBN: 9780803979284
Format: Paperback
Number Of Pages: 224
Published: 17 October 1995
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 1.1
Description:
The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work. In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be entrepreneurs of the self, at work, at play and in all aspects of their lives. The first part of the book explores certain limitations in traditional approaches to the analysis of work identity. It presents an alternative, discursive framework in which to address contemporary 're-imaginings' of organizational life within the 'cult(ure)' of the consumer. Part Two develops the analysis by looking at an arena where the blurring of the boundaries b...

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