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Public Diplomacy in a Changing World

Condition: BRAND NEW
ISBN: 9781412966870
Author(s):
Format: Paperback
Year: 2008
Publisher: Sage Publications (CA)
Dimensions: 162 x 234 x 17 (w x l x h)
Pages: 317
Series: Annals of the American Academy of Political and Social Science (Hardcover)
Series Number: 616

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Description:
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Although the concept of public diplomacy has been part of America's wartime strategy as far back as the Revolutionary War, the term itself is relatively new. In the wake of the events of September 11 and the ensuing War on Terror, there has been an increasing awareness of the negative global image of the United States and intense concern over how communication may be used to improve that image. Within that context, the concept and term "public diplomacy" have become more notable among practitioners and the American public.

Yet public diplomacy has mostly been neglected by scholars and only recently begun to attract academic attention. This volume of "The ANNALS" commences the first collection of scholarly articles focusing on public diplomacy—the practice through which international actors attempt to advance the ends of policy by engaging with foreign publics—and examines it as an international phenomenon and an important component of statecraft.

Most of the papers of this compelling volume sprang from the Center on Public Diplomacy, at the University of Southern California, which launched the first master's degree program in public diplomacy. Although many of the authors provide practitioner experiences to their work, they write from the perspective of academic discip Please click here to ask a question
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