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Fast, Easy, and in Cash
Author: Rudi Colloredo-Mansfeld

ISBN: 9780226302614
Format: Paperback
Number Of Pages: 200
Published: 28 September 2015
Country of Publication: US
Dimensions (cm): 21.3 x 14.0 x 1.8
Description:
Artisan has recently become a buzzword in the developed world, used for items like cheese, wine, and baskets, as corporations succeed at branding their cheap, mass-produced products with the popular appeal of small-batch, handmade goods. The unforgiving realities of the artisan economy, however, never left the global south, and anthropologists have worried over the fate of these craftspeople as global capitalism has again remade their cultural and economic territory. Yet artisans are proving to be surprisingly vital players in contemporary capitalism, as they interlock innovation and tradition to create effective new forms of entrepreneurship. Based on seven years of extensive research in Colombia and Ecuador, veteran ethnographers Jason Antrosio and Rudi Colloredo-Mansfeld's Fast, Easy, and In Cash explores how small-scale production and global capitalism are not directly opposed, but are rather essential partners in economic development. Antrosio and Colloredo-Mansfeld demonstrate how artisan trades arrive and flourish in modern Latin American communities. In uncertain economic environments, small manufacturers have adapted to excel at home-based producti...

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