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Cognitive Interviewing Author: Gordon B. Willis

ISBN: 9780761928034 Format: Hardcover Number Of Pages: 352 Published: 17 August 2004 Country of Publication: US Dimensions (cm): 22.9 x 15.2 x 2.3 Description: 'As both an academic instructor in questionnaire design and a research design methodologist for the federal government, I feel this book is very timely, useful for students and practitioners, and unique in its use of real world practical examples that most everyone can relate' - Terry Richardson, General Accounting Office 'The combination of theory and practical application will make this a useful book for students as well as professionals who want to learn how to incorporate cognitive interviewing into the questionnaire design process' - Rachel Caspar, RTI International The design and evaluation of questionnaires and of other written and oral materials is a challenging endeavor, fraught with potential pitfalls. Cognitive Interviewing: A Tool for Improving Questionnaire Design describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries. The work provides general guidance about questionnaire design, development, and pre-testing sequence, with an emphasis on the cognitive interview. In particular, the book gives detailed instructions about the use...

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