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How to Conduct Surveys
Author: Arlene G. Fink

ISBN: 9781483378480
Format: Paperback
Number Of Pages: 224
Published: 11 January 2016
Country of Publication: US
Dimensions (cm): 25.4 x 17.9 x 0.9
How to Conduct Surveys: A Step-by-Step Guide,

Sixth Edition is a practical guide by Arlene Fink which walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. In developing a survey, the reader is stepped through how to choose the appropriate type of survey, writing the questions and responses, formatting the survey, making the decision about the characteristics and number of respondents to include, how often they should be surveyed, and finally analyzing and reporting the results. Reporting checklists are provided along with the confidence survey users can place in their survey results.

The 6th edition has added the following new topics:

International Surveys-Qualitative Survey Data
Validity and reporting-Children and Surveys, along with the ethics requirement for including children in surveys
Margin of Error and Confidence Intervals-Survey Report Checklists.

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