Franchising isn’t just true entrepreneurship; it offers a unique route to rapid, large-scale wealth creation. Over 1,000,000 potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Now, a truly extraordinary authoring team delivers realistic, start-to-finish guidance for franchisees and franchisors alike.

This book brings together the insights of the entrepreneur who helped build the world’s largest syste of Jiffy Lube franchise, the CEO who grew Dunkin’ Donuts from 300 units to over 3,000, and a franchising expert and former director of the world’s #1 bank lender to franchise.

Drawing on their immense personal experience, the authors provide detailed analytical toosl for assessing any franchise opportunity, then illuminate every aspect of the business from both franchisor and franchisee perspectives.

They cover franchise relationship models and service/product delivery systems; financial and transaction analysis; legal issues; dynamics of the franchise relationship; going international; distributorships; licensing; and even cashing out.

Co-authored by Stephen Spinelli jr, Robert M. Rosenberg & Sue Birley, published by Prentice Hall 2004, 234pp, h/c with dj.

A good, clean & tidy copy.

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