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Google Adwords for Dummies
Author: Howie Jacobson

ISBN: 9781118115619
Format: Paperback
Number Of Pages: 432
Published: 18 November 2011
Country of Publication: US
Dimensions (cm): 23.62 x 18.8 x 2.34
Description:
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
Boasts approximately 85 percent updated or new content
Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
Incorporates changes to the AdWords interfaces
Shares best practices in split testing, opt-in landing page structure, and ad group structure
Reviews new, free tools included in AdWords as well...

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