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Franchise Your Business
Author: Mark Siebert

ISBN: 9781599185811
Format: Paperback
Number Of Pages: 304
Published: 12 January 2016
Country of Publication: US
Dimensions (cm): 22.9 x 15.3 x 2.0
Expert consultant Mark Siebert delivers the how-to guide to employing the greatest growth strategy ever - franchising. Siebert shares 30 years of experience, insights, and practical advice to help readers grow their business exponentially while avoiding the pitfalls.

This comprehensive guide covers:
An overview of the franchising industry, franchising alternatives within

Evaluating existing business and their franchisability

The advantages and disadvantages of franchising as they apply to small business

Developing a plan for growth on steroids

Legal considerations, necessary documents, and protecting intellectual property

Marketing, lead generation, and branding for a new franchise

Cultivating the franchisee-franchisor relationship

Provides the latest industry resources, trends, best practices and support tools

Includes case studies, templates, and worksheets

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