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Standing on the Shoulder of Giants: Hermann Vaske's Conversations with the Masters of Advertising

Condition: BRAND NEW
ISBN: 9783931126698
Author(s): Hermann Vaske
Format: Paperback
Year: 2001
Publisher: Gestalten Verlag
Dimensions: 150 x 217 x 31 (w x l x h)
Pages: 377

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No doubt about it - Hermann Vaske, advertising wizard, winner of the prestigious Grimme award and member of the Art Directors Club knows all there is to know about the power and deception of advertising. Witty and eminently competent he manages to extract interesting hometruths, amusing slip-ups and downright bizarre facts from the great and controversial giants of the industry. Entertaining and informative throughout, 'Standing on the Shoulders of Giants' assembles some of the best exchanges, statements and sometimes distinctly surreal conversations with, amongst others, Oliviero Toscani (Benneton), Phillipe Starck, Tony Scott, Wim Wenders and Damien Hirst.

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