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Sidetracked
Author: Francesca Gino

ISBN: 9781422142691
Format: Hardcover
Number Of Pages: 272
Published: 1 March 2013
Country of Publication: US
Dimensions (cm): 23.5 x 15.6 x 2.3
Description:
You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick-and you finally reach your intended goals. Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. In this book she explores inconsistent decisions played out in a wide range of circumstances-from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships).

About the Author

Francesca Gino is Associate Professor of Business Administration in the Negotiation, Organizations, & Markets Unit at the Harvard Business School. Her research focuses on judgment and decision making, social influence, and ethics and creativity. Her studies have been featured on "CNN" and NPR, as well as in leading print ...

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