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Crowdsourcing For Dummies
Author: David A. Grier

ISBN: 9781119940401
Format: Paperback
Number Of Pages: 378
Published: 19 April 2013
Country of Publication: US
Dimensions (cm): 23.2 x 18.7 x 2.1
Description:
The complete, plain-English guide to harnessing crowd-power for an unbeatable competitive edge

Businesses and institutions worldwide are waking up to the awesome power of crowdsourcing to, among other things, solve complex problems, complete difficult tasks, and develop new products. For instance, Netflix used it to improve its ability to predict customers' movie ratings. L'Oreal used it to create a television spot for tiny fraction of what ordinarily it would've cost. And Dell used it to generate thousands of new product ideas and product improvements. In Crowdsourcing For Dummies, crowdsourcing guru David Bratvold provides readers with a detailed look at the current state of crowdsourcing and shows them how to use social media tools and sites to dramatically boost innovation, productivity and profits.

Crowdsourcing For Dummies:
Provides step-by-step guidance on how to manage the crowdsourcing process, where to crowdsource, how to find an audience, and how to motivate crowds, along with troubleshooting tips
Shows business readers how to enlarge their talent pools, improve creativity an...

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