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Demand by Adrian J. Slywotzky with Karl Weber

IS the book you didn't know you needed until you read it, love it and find that you can't succeed without it.

Demand creators successfully bridge the huge gap between what people settle for and what they really want, by understanding the principles of creating what people can't resist and competitors can't copy. Creating demand involves solving a puzzle that is a quirky combination of psychology, technology, design, economics and many other factors. Brilliant demand creators map the everyday hassles that make life inconvenient and wasteful and fix those hassles by creating magnetic products and services that outsell what is good or very good many times over.

DEMAND is full of examples of those who have successfully stimulated and maintained consumer desire for their products and services, from Amazon's Kindle and Pret a Manger to Nespresso and Zipcar. Demand is a book which searches for clues to answer the key questions such as how is demand created, why does it flourish but then dry up and most important of all, how can it be controlled?

Paperback book of 378 pages in excellent condition.

Sold on behalf of Te Arai Beach Preservation Society Inc. Please click here to ask a question
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  • Seller location: Wellsford, Auckland, NZ

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