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Men's Health Workout War

Condition: BRAND NEW
ISBN: 9781623364120
Author(s): Jim Cotta
Year: 2015
Publisher: Rodale Press Inc.
Dimensions: 165 x 21 x 232 (w x l x h)
Pages: 304

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Description:
Former Los Angeles Lakers strength coach Jim Cotta harnesses men's passion for one - upmanship with an innovative get-in-shape program in Men's Health WorkoutWar. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. The unique hook is that it makes the fitness instruction much more effective by turning it into a friendly weight-loss war that uses locker-room-style trash talking and cash prizes to drive dramatic results. Basketball great Shaquille O'Neal, who penned the book's foreword, used a 'shirts off' competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build excitement.

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