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Volkswagen Beetle

Condition: BRAND NEW
ISBN: 9780747814474
Author(s): Richard A. Copping
Format: Paperback
Year: 2014
Publisher: Shire Publications
Dimensions: 147 x 203 x 3 (w x l x h)
Pages: 72
Series: Shire Library
Series Number: 804

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Description:
Few cars have achieved the iconic status of Volkswagen's classic and much-loved Beetle - yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque's initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff's forward-looking desire to perfect one model rather than spread the company's talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle's never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle's story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.

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