By Justine Troy with Geoff Ross. In Softcovers, First Edition 2010, Colour and Black and White Photographs, illustrations, 396 pages, Published By Random House new Zealand Auckland. A Near Fine Copy. 'Everything about 42 Below vodka was audacious, from the very notion of making high-end vodka Downunder to its maverick advertising campaigns and the fact that it would go on to become the most awarded vodka in the world. But the most remarkable thing about 42 below was the way it won the respect and support of the world's best bartenders. Eventually it attracted the attention of Bacardi, which paid millions to buy the brand. This book is the rollicking tale of how Geoff Ross, his wife Justine, their business partners and loyal staff risked all and worked their butts off to build a brand that made the world sit up and take notice. But the journey from slogging round bars with samples to seeing 42 Below in the world's great bars, from Bungalow 8 to the Ritz, wasn't easy. Plenty of bastards said no, including most of this country's financial community' Fascinating history.