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Strategic Marketing

Condition: BRAND NEW
ISBN: 9780170185325
Author(s): Peter Reed
Format: Book & Merchandise
Year: 2010
Edition: 3rd
Publisher: Cengage Learning EMEA
Dimensions: 189 x 20 x 246 (w x l x h)
Pages: 350

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Description:
This fully revised 3rd edition of 'Strategic Marketing: Decision-Making and Planning' sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, 'Strategic Marketing: Decision-Making and Planning 3e' is an invaluable resource for students and practitioners alike.

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