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The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

Condition: BRAND NEW
ISBN: 9780071362368
Author(s): William J. Bernstein
Format: Hardcover
Year: 2000
Edition: 1st
Publisher: McGraw-Hill Education
Dimensions: 158 x 238 x 23 (w x l x h)
Pages: 224

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Description:
"Bernstein has become a guru to a peculiarly '90s group: well-educated, Internet-powered people intent on investing well—and with minimal 'help' from professional Wall Street."
—Robert Barker, BusinessWeek

William Bernstein is one of today's most unlikely financial heroes. A practicing neurologist, he used his self-taught investment knowledge and research to build a popular investor's website. Now, in the plain-spoken The Intelligent Asset Allocator, he shows independent investors how to build a diversified portfolio—without the help of a financial advisor. A breath of fresh air for investors tired of overly technical investment tomes, this book will help investors: Learn the risk/reward characteristics of various investment types Understand and apply portfolio theory for an improved risk/reward ratio Sharpen their focus, and take control of their investment programs William Bernstein runs a website—-known for its quarterly journal of asset allocation and portfolio theory, Efficient Frontier.

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