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Custom Lettering of the 60s and 70s

Condition: BRAND NEW
ISBN: 9781906863036
Author(s): Rian Hughes
Format: Paperback
Year: 2010
Publisher: Carlton Books Ltd
Dimensions: 236 x 40 x 233 (w x l x h)
Pages: 576

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
'Custom Lettering of the 60s & 70s' is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers' imaginations full rein to develop individualistic solutions unconstrained by typographic practicalities. This unique publication features over 4,500 examples of custom lettering - from craggy fonts that look like they're hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic flourishes and feminine curlicues - it is all here! 'Custom Lettering of the 60s & 70s' is an essential handbook for typographers, graphic designers, art directors, design students and just about anyone interested in the art of type or seeking typographic inspiration.

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