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Visible Signs: An Introduction to Semiotics in the Visual Arts

Condition: BRAND NEW
ISBN: 9781474232425
Author(s): David Crow
Format: Paperback
Year: 2015
Edition: 3rd
Publisher: Fairchild Books
Dimensions: 208 x 267 x 15 (w x l x h)
Pages: 192
Series: Required Reading Range

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Description:
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.

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