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TM: The Stories Behind 29 Classic Logos

Condition: BRAND NEW
ISBN: 9781780671659
Author(s): Mark Sinclair
Format: Hardcover
Year: 2014
Publisher: Laurence King
Dimensions: 150 x 22 x 210 (w x l x h)
Pages: 224

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Description:
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities. The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based upon interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books colophon and the Michelin Man. Based upon comprehensive research, authoritatively written and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

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