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Html5 Advertising

Condition: BRAND NEW
ISBN: 9781430246022
Author(s): John Percival
Format: Paperback
Year: 2012
Publisher: Springer
Dimensions: 191 x 20 x 235 (w x l x h)
Pages: 376
Series: Expert's Voice in Web Development

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can and can't do on different devices, browsers, and operating systems. What better way to finally make sense of it all, than by stepping through the entire campaign process on your own terms? HTML5 Advertising will educate you on the whole digital advertising process from start to finish, and help you take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. You'll also learn how to get around discrepancies in browser support with JavaScript and polyfills. You will be provided with tips and tricks to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying to mobile devices.
This book: * Takes you through the advertising campaign process with HTML5 from design to delivery * Provides in-depth knowledge into the digital advertising landscape and the HTML5 specification * Communicates tips and tricks coming from Flash and ActionScript to HTML5, CSS3 and JavaScript. HTML5 Advertising equips you with the knowledge to attac
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  • Store does not allow pick-ups
  • Store location: Auckland City, Auckland, NZ

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