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Creative Direction in a Digital World

Condition: BRAND NEW
ISBN: 9781138847514
Author(s): Adam Harrell
Format: Paperback
Year: 2016
Publisher: Taylor & Francis Ltd
Dimensions: 178 x 22 x 254 (w x l x h)
Pages: 136

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. * Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. * Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. * Develop the skills needed to communicate your ideas to a skeptical client. * Learn how to more effectively manage your creative team. * And most importantly craft digital experiences that get results.

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  • Store location: Auckland City, Auckland, NZ

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