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Lead with a Story

Condition: BRAND NEW
ISBN: 9780814420300
Author(s): Paul Smith
Format: Hardcover
Year: 2012
Publisher: Amacom
Dimensions: 162 x 25 x 236 (w x l x h)
Pages: 288
Pages: 18-18
Series: Amacom

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated 'corporate storytellers.' 3M banned bullet points years ago and replaced them with a process of writing 'strategic narratives.' Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. 'Lead with a Story' contains both ready-to-use stories and how-to guidance for readers looking to craft their own.
Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Please click here to ask a question
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  • Store location: Auckland City, Auckland, NZ

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