BRAND NEW Please allow 4-7 working days for delivery This item is shipped from our NZ warehouse

Introduction to Creativity and Innovation for Engi by Walesh, Stuart

ISBN: 9780133587074 PUBLISHER: Prentice Hall

PAGES: 368 PUBLICATION DATE: 3.01.2016 DIMENSIONS: 25.4 x 20.3 x 1.5 centimetres

DESCRIPTION: For courses in creativity and innovation for engineers. Emphasizing the Importance of Innovation and Creativity for Engineers This first edition of Introduction to Creativity and Innovation for Engineerswas primarily designed for engineering students interested in acquiring knowledge, skills, and attitudes (KSA) that will help them be more creative and innovative. While intended primarily for engineering students, the widely applicable principles, ideas, tools, and methods introduced will also be useful for practicing engineers and as well as members of other disciplines. The text argues for a "whole-brain" approach to the study of engineering, using neuroscience as a foundation. While the left brain (logical and analytic) is essential to the study of engineering, the author believes that engineering students and practitioners will be more successful if they learn to also engage in more right brain processing (intuitive and emotional). Similarly, they should draw on knowledge of conscious and subconscious thinking and view the brain as a muscle that can be continuously strengthened. Building on that "Neuroscience 101" foundation, the text prepares future and current engineers to work smarter-either as individuals or within teams and organizations-by generating and developing new ideas. The nine chapter structure uses clear objectives, many examples, and numerous exercises to explicate its methods, ultimately enab

• If using business address pls use PO Box as do not use courier
• In Stock with our supplier shipped from our NZ Warehouse
• Stock image only. Actual cover art may differ
• No returns on wrong items purchased