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Consumer Behavior II: The Meaning of Consumption

Condition: BRAND NEW
ISBN: 9781412908429
Author(s):
Format: Hardcover
Year: 2006
Publisher: Sage Publications Ltd
Dimensions: 156 x 246 x 234 (w x l x h)
Pages: 1304
Series: Sage Library in Business and Management

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Description:
This landmark work contains classic and contemporary writings including some of the most provocative and influential contributions to the field from across the social sciences over the past thirty years, thus representing the increasing interdisciplinary richness of research in consumer behavior. The change in emphasis from research on the individual to the context in which individuals create meaning from their consumption choices is a key thematic device in these three volumes, which focus on the field of advertising and consumption, possessions, brands and the self and (sub)cultures of consumption.

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