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THE MEDIA OF MASS COMMUNICATION 10 ED **AS NEW**

BY J VIVIAN

ISBN-13 9780205719112
ISBN-10 0205719112

Publisher Pearson Education (US)
Publication Date 2010

**AS NEW** CONDITION – BEEN IN STORAGE – NEVER USED

GREAT FOR CITATIONS

Rich with contemporary issues and trends, Vivian’s The Media of Mass Communication balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

This book is organized around a balanced approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.

This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.

Widely praised for its dynamic writing style, it engages the reader with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

The book is divided into three parts:
Mass Media,
Media Messages,
Mass-Media Issues.
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