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Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy

Condition: BRAND NEW
ISBN: 9780190217198
Author(s): Adam Sheingate
Format: Hardcover
Year: 2016
Publisher: Oxford University Press, USA
Dimensions: 157 x 236 x 28 (w x l x h)
Pages: 296
Series: Studies in Postwar American Political Development

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Description:
Since the early twentieth century, political races in the United States have relied on highly paid political consultants to carefully curate the perceived personalities of hopeful politicians, to advise candidates using polling and analytics, and to affect voters' perceptions with marketing and advertising techniques. Much of the $1.3 billion spent in the 2012 presidential election went to these consultants who control virtually every aspect of the campaigns from polling, fundraising, and media to more novel techniques of social media and micro-targeting. These consultants play a larger role in our political races than ever before-determining not only how the public sees politicians, but also how politicians see the public. In Building a Business of Politics, author Adam Sheingate traces the history of political consultants back to the Progressive Era at the turn of the twentieth century, when reformers viewed increased publicity as a positive way to further open politics up to public scrutiny. Through the following century, the addition of publicity to politics transformed political races into a very profitable business.
Consultants command a hefty fee from politicians and in turn leverage the perceived message of the politician into increased special interest group campaign donations. In
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