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The Man from Essence: Creating a Magazine for Black Women

Condition: BRAND NEW
ISBN: 9781476703480
Author(s): Edward Lewis
Format: Hardcover
Year: 2014
Publisher: Atria Books
Dimensions: 159 x 239 x 31 (w x l x h)
Pages: 311

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Description:
'Essence 'magazine is the most popular, well respected, and largest circulated black women s magazine in history. Largely unknown is the remarkable story of what it took to earn that distinction. 'The Man from Essence' depicts with candor and insight how Edward Lewis, CEO and publisher of 'Essence, ' started a magazine with three black men who would transform the lives of millions of black American women and alter the American marketplace. Throughout 'Essence' s colorful and storied history, Ed Lewis remained the cool and constant presence, a quiet-talking corporate captain and business strategist who prevailed against the odds and the naysayers. He would emerge to become the last man standing the only partner to survive the battles that raged before the magazine was sold to Time, Inc. in the largest buyout of a black-owned publication by the world s largest publishing company. By the time Lewis did the deal with 'Time, ' a little magazine that limped from the starting gate in 1970 with a national circulation of 50,000 had grown into a powerhouse with a circulation of more than a million and a pass along readership of eight million. The story of 'Essence' is ultimately the story of American business, black style. From constant battles with a racist advertising community to hostile takeover attempts, warring partners packing heat, mass firings, and mass defections all of which revealed inherent challenges in running a b
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