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Germany - Culture Smart! The Essential Guide to Customs & Culture

Condition: BRAND NEW
ISBN: 9781857337112
Author(s): Barry Tomalin
Format: Paperback
Year: 2015
Edition: 2nd
Publisher: Kuperard
Dimensions: 114 x 13 x 170 (w x l x h)
Pages: 168
Series: Culture Smart!

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Description:
With the FIFA World Cup in its pocket Germany is feeling its social, political, and economic power once again. After organizing a successful World Cup in 2006 and winning it against Argentina in Brazil in 2014, Germany sees a note of confidence, even triumphalism, permeating the country. As a European leader committed to the success of the EU and the Eurozone, Germany is a leading driver of European affairs. It emerged from the recession of 2008 as the strongest economic power in Europe, and German manufacturing, product brand value, and exports are going from strength to strength. What are the implications of this new world confidence for German society itself? In the last few years we have seen East and West Germany come together socially and achieve a greater degree of economic balance as a long-term result of German re-unification. At the same time German society itself is internationalizing, with increased immigration and the adaptation of age-old values and attitudes to a multinational, multicultural era. Traditional attitudes of formality and rigid protocol in business are softening as German business globalizes. This new, updated edition of Culture Smart! Germany examines these changes. It explains how German traditional values and working methods are adapting to take advantage of international opportunities and global society while maintaining the commitment to qu
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