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Strategic Sport Communication 2nd Edition

Condition: BRAND NEW
ISBN: 9781492525776
Author(s): Paul Mark Pedersen
Format: Hardcover
Year: 2016
Edition: 2nd
Publisher: Human Kinetics Publishers
Dimensions: 150 x 22 x 210 (w x l x h)
Pages: 424

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Description:
Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: - A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. - Substantial updates and new information on multiple social media platforms throughout the book elucidate the lat Please click here to ask a question
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