New item Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

This item has FREE SHIPPING to any address in NZ

NOTE: Item will ship from our Australian warehouse. A handling time of 2-4 business days applies for all orders. Delivery will then take 3-7 working days.

How Brands Grow Part 2

Condition: BRAND NEW
ISBN: 9780195596267
Author(s): Jenni Romaniuk
Format: Hardcover
Year: 2015
Publisher: Oxford University Press ANZ
Dimensions: 229 x 0 x 153 (w x l x h)
Pages: 192

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
Growth to survive is a marketing mantra.  Following the success of international bestseller, How Brands Grow: What Marketerâs Donât Know, comes a new book that takes readers further on a journey to smarter, evidence-based marketing.  This book is about fundamentals of buying behaviour and brand performance â fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brandâs Distinctive Assets and a framework to underpin your brandâs Physical Availability strategy.  Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.  How Brands Grow Part 2 is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.If you read and loved How Brands Grow - its time to move to the next level of marketing. And if you havenât… get ready - This book will change the way you think about marketing forever. 

About Us:
The Nile New Zealand is your Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

Shipping price is per item
  • Please allow 1-2 days handling, 3-7 days shipping$0.00
  • Store does not allow pick-ups
  • Store location: Auckland City, Auckland, NZ

Payment options

  • NZ bank deposit