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Methods in Behavioral Research by Paul C. Cozby

With its concise and strategic approach to decision making, "Methods in Behavioral Research" by Paul C. Cozby continues to gain in popularity among instructors and students alike. Building on a strong foundation of pedagogy and well-chosen examples, the ninth edition incorporates learning objectives, new graphics and activities to increase student involvement, and an updated appendix on writing research reports as well as making poster presentations.
Table of Contents

1. Scientific Understanding of Behavior 2. Where to Start 3. Ethical Research 4. Studying Behavior 5. Measurement Concepts 6. Observing Behavior 7. Asking People About Themselves: Survey Research 8. Experimental Design 9. Conducting Experiments 10. Complex Experimental Designs 11. Quasi-Experimental and Single-Participant Designs 12. Understanding Research Results: Description and Correlation 13. Understanding Research Results: Statistical Inference 14. Generalizing Results Appendix A: Writing Research Reports Appendix B: Statistical Tests Appendix C: Statistical Tables Appendix D: Constructing a Latin Square Glossary References Index

Paperback, 9th edition 2006, 410 pages, very good condition Please click here to ask a question
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