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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Condition: BRAND NEW
ISBN: 9781483377445
Author(s): Joseph Hair
Format: Paperback
Year: 2016
Edition: 2nd
Publisher: Sage Publications, Inc
Dimensions: 152 x 226 x 20 (w x l x h)
Pages: 384

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Description:
The authors explain the statistical modeling technique and the fundamental aspects of the methods in a straightforward manner that is accessible to individuals with limited statistical and mathematical training. They clarify the nature and role of PLS-SEM in social sciences research that allows researchers to pursue research in new and different ways. In order to facilitate learning, a single case study has been used throughout the book. Changes in the 2nd edition include: *an overview of the latest research on composite-based modelling *more coverage of the distinction between PLS-SEM and CB-SEM *introduction of a new criterion for discrimination validity assessment *revision and extension of the chapter on mediation *extended description of moderation *a brief introduction to some more advanced techniques

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