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The Product: ISBN: 9781588341464 ISBN-13 / EAN: 9781588341464 Author(s): Susan Strasser Format: Paperback Year: 2004 Publisher: Smithsonian Books (DC) Dimensions: 162 x 228 x 20 (w x l x h) Pages: 339

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Description: This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

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