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Condition: 99% NEW
ISBN: 9780077537074
Author(s): Arthur A. Jr. Thompson
Format: Paperback
Year: 2014
Edition: 19th
Publisher: IRWIN/MCGRAW HILL
Dimensions: 203 x 251 x 23 (w x l x h)
Pages: 640

Description:
The distinguishing mark of the 19th edition is its enriched and enlivened presentation of the material in each of the 12 chapters, providing an as up-to-date and engrossing discussion of the core concepts and analytical tools as you will find anywhere. There is an accompanying line-up of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions, deepening students' understanding of the material in the process. While this 19th edition retains the 12-chapter structure of the prior edition, every chapter & indeed every paragraph and every line has been re-examined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. In other areas, coverage has been trimmed to keep the book at a more manageable size. Scores of new examples have been added, along with 16 new Illustration Capsules, to enrich understanding of the content and to provide students with a ringside view of strategy in action.
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  • Seller location: Manukau City, Auckland, NZ

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