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BUSINESS RESEARCH: A PRACTICAL GUIDE FOR UNDERGRADUATE AND POSTGRADUATE STUDENTS

By J HUSSEY & R HUSSEY

1997 FIRST ED

368 pages
Publisher: Palgrave Macmillan (17 Jan. 1997)
ISBN-10: 0333607058
ISBN-13: 978-0333607053

IN REALLY VERY GOOD CONDITION – NAME INSIDE FRONT COVER & A COUPLE OF PAGES HIGHLIGHTED

Business Research is a practical guide for students at all levels who undertake a project in business, management or related areas.

It explains and describes the different aspects and stages of conducting business research simply and clearly, and in a logical sequence.

It can be used as a course text or for private study and will be relevant to a wide range of business research activity.

CONTENTS

Understanding Research –
Dealing with Practical Issues –
Dealing with Conceptual Issues –
Searching the Literature –
Determining the Research Design –
Collecting Original Data –
Analysing Quantitative Data –
Analysing Qualitative Data –
Writing up the Project –
Trouble Shooting –
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  • Seller location: Whangarei, Northland, NZ

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