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EDITED By Sarah Leberman, Christopher William Collins, Linda D. Trenberth


EAN: 9780170128964
ISBN: 0170128962
Publisher: Cengage Learning Australia
Pages 447


Sport Business Management in Aotearoa/New Zealand provides comprehensive and up-to-date coverage of the basic principles and practice of management and their application to the business of sport.

By combining key management concepts with practical applications, this book provides students of sport management with a clear understanding of sport within the New Zealand context.

Sport Business Management in Aotearoa/New Zealand is a useful resource for students, practitioners, volunteers and those who have an interest in the administration and management of sport.

Sarah Leberman is a Senior Lecturer in the Department of Management at Massey University in Palmerston North.

Chris Collins is the CEO of the Eastern Institute of Technology in Napier. Linda Trenberth is a Senior Lecturer in the Department of Management at Birkbeck College in London.

Table of Contents

Part 1: The International Environment
1. Introduction to international marketing
2. The economic environment
3. Trade institutions and trade policy
4. The political and legal environment
5. The cultural environment
Part 2: International Market Entry
6. Building the knowledge base
7. Foreign market entry
8. Channels of distribution and logistics
Part 3: International Marketing Mix
9. Product policy and adaptation in international markets
10. Product and brand management in international markets
11. Services marketing
12. Pricing in international markets
13. International marketing communication
Part 4: Planning and Future Development
14. International marketing strategy, planning, implementation and control
15. The future of international marketing
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