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A CREATOR'S GUIDE TO TRANSMEDIA STORYTELLING, Andrea Phillips (2012)

If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures - at a fraction of the cost. You'll learn how to: choose the right platforms for your story; decide whether to DIY or outsource work; find and keep a strong core production team; make your audience a character in your story; get the funding you need and even make a profit; and, Forge your own successful transmedia career. With these proven media-ready strategies, you'll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You'll create major buzz with structures such as alternate reality games and fictional character sites - or even "old-fashioned" platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn't the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level - through transmedia storytelling.

Hardback in excellent condition.

Happy to combine postage on multiple trades.

I have other BUSINESS books available. Simply type JVB BUSINESS AUCTIONS into the Trade Me search engine. NOTE: Be sure to have the Trade Me search engine set to 'ALL ITEMS'.

I have HUNDREDS of other books listed for you to browse, including regular low reserve bulk book auctions.

Payment expected within five working days of close of auction.

Pick ups are by arrangement from Avondale, Auckland.

UPAHBR

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  • NZ Post Bubble Wrap Bag (Plastic Protection)$7.00
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  • Seller location: Auckland City, Auckland, NZ

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  • NZ bank deposit