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Prepares students for taking an active part in the business world by providing them with a strategy for learning and for practice. The new edition has an even stronger emphasis on strategy planning and marketing decision process. There are over 40 new cases drawn from the entire Asia-Pacific region.
Paperback
3rd Australian Edition
743 pages
First published 2000
In very good condition, little to no signs of wear Please click here to ask a question
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  • Seller location: Hibiscus Coast, Auckland, NZ

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