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Description
Principles of Marketing, ed 13 by Philip Kotler & Gary Armstrong
Excellent condition.
ISBN13: 978-0137006694 ISBN10: 0137006691 Edition: 13TH 10 Copyright: 2010 Publisher: Prentice Hall, Inc. Published: 2010
~ Real Marketing highlights - two features per chapter show students what real companies are doing.
~ Applying the Concepts - To bring marketing to life for students and see how marketing theories are effectively applied in the real world.
~ Focus on ethics/technology - Allows students to stay current on how ethics and technology are affecting marketing.
~ Marketing by numbers - Helps students understand the numbers behind marketing and reveals how much math is truly involved.
Details
Condition:
Shipping & pick-up options
| Destination & description | Price | |
|---|---|---|
| Nationwide (Non-signature) | $7.39 | |
| Nationwide > Rural (Signature) | $10.43 | |
| Pick-up available from Gore, Southland | Free | |
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Principles of MARKETING - 13th Edition - by Philip Kotler, Gary Armstrong
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