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Design and Marketing of New Products (2nd Edition) by Glen L. Urban, John R. Hauser

***Brand New***

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

Offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives

Integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing

Uses real-world examples to illustrate issues and solutions Please click here to ask a question
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Shipping options

  • Tracked Courier (NZ Wide) $7.00
  • Seller allows pick-ups
  • Seller location: Christchurch City, Canterbury, NZ

Payment options

  • NZ bank deposit
  • Cash