This textbook is widely used in New Zealand tertiary institutions, to teach the Principles of Marketing.

It is the 2nd edition.

The book is in as new condition.

From the publisher: A celebration of the best of New Zealand marketing.

Marketing: real people, real choices introduces marketing from the perspective of real people making real choices. Each chapter introduces a real marketer in a real New Zealand organisation faced with a range of real-life choices on how best to market their products. The reasons behind the marketing decisions they make becomes the platform to introduce students to the fundamentals of marketing in a real world. Throughout the text students are encouraged to think critically.

Marketing: real people, real choices is suitable for students studying introductory marketing courses.