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Hospitality and Travel Marketing

Condition: BRAND NEW
ISBN: 9781418016555
Author(s): Alastair M. Morrison
Format: Hardcover
Year: 2009
Edition: 4th
Publisher: Cengage Learning
Dimensions: 206 x 257 x 33 (w x l x h)
Pages: 624

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Description:
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors? experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

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