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Communication, Digital Media and Everyday Life

Condition: BRAND NEW
ISBN: 9780195588026
Author(s): Tony Chalkley
Format: Paperback
Year: 2015
Edition: 2nd
Publisher: Oxford University Press ANZ
Dimensions: 248 x 0 x 204 (w x l x h)
Pages: 384

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Description:
Communication, Digital Media and Everyday Life uses stories to explain the journey from ânew media in communicationâ to âdigital media is communicationâ and provide students with a thorough introduction to communication and media theory and practice. It recognises that for generations Y and Z, âdigital mediaâ is now embedded into most aspects of everyday life and integrated into contemporary communication as much as speaking, reading and writing. This book encourages readers to understand how they use ânewâ media to do âoldâ things and explores how concepts of communication, digital media and everyday life intersect with one another. The first section of the book introduces readers to the building blocks of communication; its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to ânewâ media including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third part looks at communication today and explores what it might be like to live in an increasingly digital world. New to this editionNew chapters on âMedia Power and Influenceâ and âOnline DatingâExpanded coverage of topical areas including data mining, social gaming and the gamification of everythingRevision questions at the end of each chapt
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