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Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Condition: BRAND NEW
ISBN: 9780307720740
Author(s): Richard Branson
Format: Paperback
Publisher: Crown Business
Dimensions: 134 x 203 x 35 (w x l x h)
Pages: 588

BUYER OFFERS: We are a retail store with set pricing and unfortunately we can't fulfil any requests to sell items for less than the listed price.

Description:
"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson's companies—airlines, retailing, and cola are good examples—were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardwork
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  • Store location: Auckland City, Auckland, NZ

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